April « 2009 « Finelight Interactive, Indiana

HTML Email Basics—Part 1

April 27th, 2009 by Kate Robinson Posted in html email, interactive marketing | No Comments |

Have you recently been tasked with finding ways to make your marketing budget stretch farther? Or maybe your job description has just expanded to include overseeing your company’s email campaign or newsletter. Whatever your reason, it’s time to learn the ins and outs of HTML email.
This post covers how to plan a successful HTML email

Tags html email

Using Google Analytics to Track File downloads

April 23rd, 2009 by Roland Mai Posted in Uncategorized | No Comments |

Google Analytics is a nice tool to gather statistics about how users interact with your site, but it has limitations. Clients often want to track how many people download brochures or music files on their site. By default, all the clicks on these links are lost. In addition, external links, that is links going to

Tags analytics

Welcome to the Finelight Interactive Blog

April 17th, 2009 by Chris Kolehmainen Posted in advertising agency, interactive marketing, marketing strategy | No Comments |

Welcome to our blog! We are pleased you have stopped by to check out our site.
We are Finelight – a full service advertising agency located in Bloomington, IN. This particular blog will focus on our interactive marketing work, but our other corporate blogs will provide insight into the many other things we do here. Be

Tags advertising agency, bloomington IN, finelight, finelight interactive, interactive marketing, marketing strategy