August « 2009 « Finelight Interactive, Indiana

Usability Tools Review— FiveSecondTest.com

August 27th, 2009 by Kate Robinson Posted in usability testing | 1 Comment |

I was catching up on my RSS feeds the other day and came across www.fivesecondtest.com. It’s a site that provides a quick and free way to conduct high- level usability tests of webpages. Upload your screen shot they take care of the rest.
You can interact with the site by either testing sites, or submitting a

Born To Fit: 40 Years of Street Cred

August 19th, 2009 by John Jacobsen Posted in Uncategorized, advertising agency, bloomington IN, interactive marketing, marketing strategy, social media | 2 Comments |

It’s not a fan page. It’s not a group page. It’s a branded microsite nestled into the secure folds of the Facebook network. Ever since the social media giant announced the availability of vanity URLs for marketers and their brands, it would appear that one brand has taken it quite seriously…

Just say no - to annoying and invasive online advertising

August 12th, 2009 by Chris Kolehmainen Posted in advertising agency, bloomington IN, interactive marketing, marketing strategy | 5 Comments |

I am a big advocate of maintaining a user-focused perspective on all things internet. This is so for two primary reasons. First of all, I was an early adaptor of the internet and, as such, I have been an internet user much longer than I have been an internet professional. That being the case, I