January « 2010 « Finelight Interactive, Indiana

2010: Shake It Up

January 25th, 2010 by John Jacobsen Posted in Twitter, bloomington IN, creativity, interactive marketing, social media | 2 Comments |

I’m not usually the New Year’s resolution type. In fact, as a joke my friends and I have made semi-sarcastic resolutions for the past two years. In 2008, I promised to “tell it like it is” more, and hold back on sugar-coating my words. In 2009, we resolved to “not take ourselves too seriously.” While these are fine lifestyle goals, no one is really holding me to them. That’s why this year I’m implementing a three-pronged, collective resolution for myself and anyone listening in 2010: Shake It Up.

Three things we can all do to make 2010 a better year:

Tags 2010, Bloomington, finelight, Indiana, New Year, Tweet, Twitter

What and Why? Content Inventories and Audits

January 18th, 2010 by Kate Robinson Posted in content strategy, development, interactive marketing | 1 Comment |

Ever heard of a content inventory? How about a content audit? If you’ve ever redesigned your website you should have. They are two key building blocks to a successful website and should be a requirement for all web projects.
So what are they?
It’s pretty simple really—in a content inventory you take stock of all the

Tags content audit, content inventory, content strategy

PPC: Advertising Trash or ROI Treasure

January 11th, 2010 by Patty Anderson Posted in advertising agency, interactive marketing | 1 Comment |

Several weeks ago I presented a recommendation for a paid search campaign to a B2B client. As I was describing the benefits of PPC and explaining where the sponsored links (ads) appear, the client interjected with more than a little concern, “You mean those cheap looking ads I completely ignore?!”
The concern reminded me of

New Post Coming Monday

January 8th, 2010 by Chris Kolehmainen Posted in Blog, advertising agency, bloomington IN | No Comments |

Sorry for the delay in posting, folks. We close the office around the holidays and the first week back is always hectic. We will have a new post for you on Monday 1/11. Thanks for your patience!