February « 2010 « Finelight Interactive, Indiana

Smartphones: A Lightning Rod for the Emerging Mobile Advertising Industry

February 21st, 2010 by Patty Anderson Posted in advertising agency, mobile | No Comments |

Srilatha Marru (Finelight Web Developer) recently posted an article from Mashable.com in Facebook with interesting statistics of smartphone sales. The headline reads, “Smart phones Are Selling Like Crazy”. Citing data from market research firm IDC, the article states vendors shipped 54 million smartphone devices in the fourth quarter of 2009, representing a 39% increase

Don’t force-feed me content, bro!

February 15th, 2010 by Chris Kolehmainen Posted in advertising agency, content strategy, creativity, interactive marketing, marketing strategy, website optimization | No Comments |

Imagine, if you will, the following scene:

I am a member of your key demographic. I am web-savvy and spend between 10 and 15 hours a week online. I have been using a prominent search engine to research products and services your company offers. Due to the search engine optimization efforts in which your company invests,

Tags design, finelight, interactive marketing, marketing strategy

Useful tricks and hacks for web developers - Part 3

February 9th, 2010 by Rajesh Posted in Programming, UI | No Comments |

In this blogpost, I will focus on achieving the following effect using jQuery.
- Inverse of slideUp/slideDown using jQuery
Lets imagine the following situation - You have a slide-down menu. For this you are using 2 divs(#one and #two). div#two should slide down to show it’s content, when you click once on div#one and on the second

iPad - Triggering a new era of personal computing?

February 1st, 2010 by Srilatha Marru Posted in Computing, IPAD, Tablets | No Comments |

IBM and later Microsoft revolutionized computing by bringing the power of computers from gigantic mainframes and super computers to user operated personal computers or PC’s. Similarly, MOSIAC, the first web browser was born in Illinois in 1992 and since then the world wide web has taken off from a scientists’ den to reach into every