advertising agency « Finelight Interactive, Indiana

I May Be Lazy, But Your Site Is Bad Too

June 2nd, 2010 by Sarah Stup Posted in advertising agency, creativity, interactive marketing, marketing strategy, social media, website optimization | No Comments |

A few weeks ago, in a search for a new dentist, I landed myself on a website that came complete with <gasp> an online request form for new appointments. How easy and convenient! Finally it seemed as though I had found a dentist who understood the pain of having to force myself to 1) go

Tags offline integration, personalization, website design

Smartphones: A Lightning Rod for the Emerging Mobile Advertising Industry

February 21st, 2010 by Patty Anderson Posted in advertising agency, mobile | No Comments |

Srilatha Marru (Finelight Web Developer) recently posted an article from Mashable.com in Facebook with interesting statistics of smartphone sales. The headline reads, “Smart phones Are Selling Like Crazy”. Citing data from market research firm IDC, the article states vendors shipped 54 million smartphone devices in the fourth quarter of 2009, representing a 39% increase

Don’t force-feed me content, bro!

February 15th, 2010 by Chris Kolehmainen Posted in advertising agency, content strategy, creativity, interactive marketing, marketing strategy, website optimization | No Comments |

Imagine, if you will, the following scene:

I am a member of your key demographic. I am web-savvy and spend between 10 and 15 hours a week online. I have been using a prominent search engine to research products and services your company offers. Due to the search engine optimization efforts in which your company invests,

Tags design, finelight, interactive marketing, marketing strategy

PPC: Advertising Trash or ROI Treasure

January 11th, 2010 by Patty Anderson Posted in advertising agency, interactive marketing | 1 Comment |

Several weeks ago I presented a recommendation for a paid search campaign to a B2B client. As I was describing the benefits of PPC and explaining where the sponsored links (ads) appear, the client interjected with more than a little concern, “You mean those cheap looking ads I completely ignore?!”
The concern reminded me of