Blog « Finelight Interactive, Indiana

New Post Coming Monday

January 8th, 2010 by Chris Kolehmainen Posted in Blog, advertising agency, bloomington IN | No Comments |

Sorry for the delay in posting, folks. We close the office around the holidays and the first week back is always hectic. We will have a new post for you on Monday 1/11. Thanks for your patience!

Social Networks as Marketing Platforms

December 21st, 2009 by Chris Kolehmainen Posted in Blog, Twitter, advertising agency, bloomington IN, creativity, interactive marketing, marketing strategy, social media | No Comments |

Social networks (Twitter, Facebook, YouTube and the like) are tremendously popular and attract a multitude of regular visitors. Due to the various and sundry amusements these sites include, visit durations tend to be quite long. Naturally, these characteristics have made these sites a very appealing platform for marketers to leverage in an effort to

Create Work So Good It Makes You Sick

November 23rd, 2009 by John Jacobsen Posted in Blog, advertising agency, creativity, interactive marketing | 1 Comment |

It’s not everyday that we see work that inspires us. I’m not talking about the kind of inspiration that urges us to go plant a tree, or do something good for others. Both are fine deeds, but I’m talking about something more personal. It speaks to the creative heart dwelling inside all of us. It reminds us that there’s a higher ceiling out there, and urges us to do better.

Tags creativity, Interactive, Ninjas, Portfolio, Resn

A lesson from MySpace? It’s more likely than you think.

September 30th, 2009 by Chris Kolehmainen Posted in Blog, advertising agency, bloomington IN, interactive marketing, marketing strategy, social media | No Comments |

A few months back, I posted about MySpace’s efforts to fend off competition from Facebook and return to growth and relevance. The time for a follow-up is upon us.

Since my first post, MySpace’s new CEO, Owen Van Atta, has made some significant moves, most notably laying-off about 1/3 of the company’s staff and replacing virtually

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