bloomington IN « Finelight Interactive, Indiana

SXSW: Wishlist

March 10th, 2010 by John Jacobsen Posted in Twitter, bloomington IN, conferences, creativity, interactive marketing, mobile, social media | No Comments |

Out of curiousity, I decided to go through the SXSW schedule and see what I’d be missing. As I dug through the massive schedule of events, I realized I’d be missing out, BIG TIME. So just for fun, I put together my very own wishlist of events for the week to remind me of how lame I am for not going.

Tags SXSW South by Southwest Music Film Interactive

2010: Shake It Up

January 25th, 2010 by John Jacobsen Posted in Twitter, bloomington IN, creativity, interactive marketing, social media | 2 Comments |

I’m not usually the New Year’s resolution type. In fact, as a joke my friends and I have made semi-sarcastic resolutions for the past two years. In 2008, I promised to “tell it like it is” more, and hold back on sugar-coating my words. In 2009, we resolved to “not take ourselves too seriously.” While these are fine lifestyle goals, no one is really holding me to them. That’s why this year I’m implementing a three-pronged, collective resolution for myself and anyone listening in 2010: Shake It Up.

Three things we can all do to make 2010 a better year:

Tags 2010, Bloomington, finelight, Indiana, New Year, Tweet, Twitter

New Post Coming Monday

January 8th, 2010 by Chris Kolehmainen Posted in Blog, advertising agency, bloomington IN | No Comments |

Sorry for the delay in posting, folks. We close the office around the holidays and the first week back is always hectic. We will have a new post for you on Monday 1/11. Thanks for your patience!

Social Networks as Marketing Platforms

December 21st, 2009 by Chris Kolehmainen Posted in Blog, Twitter, advertising agency, bloomington IN, creativity, interactive marketing, marketing strategy, social media | No Comments |

Social networks (Twitter, Facebook, YouTube and the like) are tremendously popular and attract a multitude of regular visitors. Due to the various and sundry amusements these sites include, visit durations tend to be quite long. Naturally, these characteristics have made these sites a very appealing platform for marketers to leverage in an effort to

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