content strategy « Finelight Interactive, Indiana

Taking a Ride on the Virtual Trans Siberian Railway

I love riding trains. They are far and away my favorite mode of transportation, and due to the fact I live in the Midwest one usually reserved for vacations. That’s why I was so excited to have found Google Map’s virtual journey on the Trans Siberian Railway; where Google has partnered with Russian Railways to

Tags marketing, travel websites, web design

Don’t force-feed me content, bro!

February 15th, 2010 by Chris Kolehmainen Posted in advertising agency, content strategy, creativity, interactive marketing, marketing strategy, website optimization | No Comments |

Imagine, if you will, the following scene:

I am a member of your key demographic. I am web-savvy and spend between 10 and 15 hours a week online. I have been using a prominent search engine to research products and services your company offers. Due to the search engine optimization efforts in which your company invests,

Tags design, finelight, interactive marketing, marketing strategy

What and Why? Content Inventories and Audits

January 18th, 2010 by Kate Robinson Posted in content strategy, development, interactive marketing | 1 Comment |

Ever heard of a content inventory? How about a content audit? If you’ve ever redesigned your website you should have. They are two key building blocks to a successful website and should be a requirement for all web projects.
So what are they?
It’s pretty simple really—in a content inventory you take stock of all the

Tags content audit, content inventory, content strategy