creativity « Finelight Interactive, Indiana

I May Be Lazy, But Your Site Is Bad Too

June 2nd, 2010 by Sarah Stup Posted in advertising agency, creativity, interactive marketing, marketing strategy, social media, website optimization | No Comments |

A few weeks ago, in a search for a new dentist, I landed myself on a website that came complete with <gasp> an online request form for new appointments. How easy and convenient! Finally it seemed as though I had found a dentist who understood the pain of having to force myself to 1) go

Tags offline integration, personalization, website design

Devo Wants to Hear From You

April 12th, 2010 by Kate Robinson Posted in creativity, interactive marketing, marketing strategy | No Comments |

Once again Devo has come along and made my day. For those who may not have heard, Devo has a new album coming out and they have teamed up with the agency Mother LA to focus group and research the hell out of it before it’s released. Is it a commentary on the role advertising

Tags devo, interactive marketing, marketing strategy, video

SXSW: Wishlist

March 10th, 2010 by John Jacobsen Posted in Twitter, bloomington IN, conferences, creativity, interactive marketing, mobile, social media | No Comments |

Out of curiousity, I decided to go through the SXSW schedule and see what I’d be missing. As I dug through the massive schedule of events, I realized I’d be missing out, BIG TIME. So just for fun, I put together my very own wishlist of events for the week to remind me of how lame I am for not going.

Tags SXSW South by Southwest Music Film Interactive

Don’t force-feed me content, bro!

February 15th, 2010 by Chris Kolehmainen Posted in advertising agency, content strategy, creativity, interactive marketing, marketing strategy, website optimization | No Comments |

Imagine, if you will, the following scene:

I am a member of your key demographic. I am web-savvy and spend between 10 and 15 hours a week online. I have been using a prominent search engine to research products and services your company offers. Due to the search engine optimization efforts in which your company invests,

Tags design, finelight, interactive marketing, marketing strategy