marketing strategy « Finelight Interactive, Indiana

I May Be Lazy, But Your Site Is Bad Too

June 2nd, 2010 by Sarah Stup Posted in advertising agency, creativity, interactive marketing, marketing strategy, social media, website optimization | No Comments |

A few weeks ago, in a search for a new dentist, I landed myself on a website that came complete with <gasp> an online request form for new appointments. How easy and convenient! Finally it seemed as though I had found a dentist who understood the pain of having to force myself to 1) go

Tags offline integration, personalization, website design

Devo Wants to Hear From You

April 12th, 2010 by Kate Robinson Posted in creativity, interactive marketing, marketing strategy | No Comments |

Once again Devo has come along and made my day. For those who may not have heard, Devo has a new album coming out and they have teamed up with the agency Mother LA to focus group and research the hell out of it before it’s released. Is it a commentary on the role advertising

Tags devo, interactive marketing, marketing strategy, video

A New Low for Social Networks

April 6th, 2010 by Chris Kolehmainen Posted in interactive marketing, marketing strategy, social media | No Comments |

The internet is replete with websites that encourage visitors to provide feedback. Interaction of this nature is the defining characteristic of the modern web and is featured heavily on sites ranging from Yelp to Digg to Facebook to LinkedIn…the list goes on and on. This ability to provide content and engage in active conversations about

Tags evil, social networks, unvarnished

Taking a Ride on the Virtual Trans Siberian Railway

March 1st, 2010 by Kate Robinson Posted in content strategy, interactive marketing, marketing strategy | No Comments |

I love riding trains. They are far and away my favorite mode of transportation, and due to the fact I live in the Midwest one usually reserved for vacations. That’s why I was so excited to have found Google Map’s virtual journey on the Trans Siberian Railway; where Google has partnered with Russian Railways to

Tags marketing, travel websites, web design