website optimization « Finelight Interactive, Indiana

I May Be Lazy, But Your Site Is Bad Too

June 2nd, 2010 by Sarah Stup Posted in advertising agency, creativity, interactive marketing, marketing strategy, social media, website optimization | No Comments |

A few weeks ago, in a search for a new dentist, I landed myself on a website that came complete with <gasp> an online request form for new appointments. How easy and convenient! Finally it seemed as though I had found a dentist who understood the pain of having to force myself to 1) go

Tags offline integration, personalization, website design

Don’t force-feed me content, bro!

February 15th, 2010 by Chris Kolehmainen Posted in advertising agency, content strategy, creativity, interactive marketing, marketing strategy, website optimization | No Comments |

Imagine, if you will, the following scene:

I am a member of your key demographic. I am web-savvy and spend between 10 and 15 hours a week online. I have been using a prominent search engine to research products and services your company offers. Due to the search engine optimization efforts in which your company invests,

Tags design, finelight, interactive marketing, marketing strategy

Speed up your site!

October 23rd, 2009 by Srilatha Marru Posted in bloomington IN, website optimization | No Comments |

Delay of one second to display a site would drop the number of users visiting the site tremendously. While we are using various SEO and social marketing techniques to drive the traffic to the site, why would we lose the users at our door front?
To speed up the site, below are the

Tags speed website traffic apace http optimization