Finelight Interactive, Indiana

An Ode to Shirt.Woot!

March 15th, 2010 by Sarah Stup Posted in Uncategorized | No Comments |

I’ve been trying to come up with reasons why Shirt.Woot! is one of my absolute favorite sites, and as I was sitting here staring at today’s woot it hit me: because I want one! Well, maybe not today, but maybe tomorrow. And if not tomorrow, then maybe the next day. And if not then, I

SXSW: Wishlist

March 10th, 2010 by John Jacobsen Posted in Twitter, bloomington IN, conferences, creativity, interactive marketing, mobile, social media | No Comments |

Out of curiousity, I decided to go through the SXSW schedule and see what I’d be missing. As I dug through the massive schedule of events, I realized I’d be missing out, BIG TIME. So just for fun, I put together my very own wishlist of events for the week to remind me of how lame I am for not going.

Taking a Ride on the Virtual Trans Siberian Railway

March 1st, 2010 by Kate Robinson Posted in content strategy, interactive marketing, marketing strategy | No Comments |

I love riding trains. They are far and away my favorite mode of transportation, and due to the fact I live in the Midwest one usually reserved for vacations. That’s why I was so excited to have found Google Map’s virtual journey on the Trans Siberian Railway; where Google has partnered with Russian Railways to

Smartphones: A Lightning Rod for the Emerging Mobile Advertising Industry

February 21st, 2010 by Patty Anderson Posted in advertising agency, mobile | No Comments |

Srilatha Marru (Finelight Web Developer) recently posted an article from Mashable.com in Facebook with interesting statistics of smartphone sales. The headline reads, “Smart phones Are Selling Like Crazy”. Citing data from market research firm IDC, the article states vendors shipped 54 million smartphone devices in the fourth quarter of 2009, representing a 39% increase

Don’t force-feed me content, bro!

February 15th, 2010 by Chris Kolehmainen Posted in advertising agency, content strategy, creativity, interactive marketing, marketing strategy, website optimization | No Comments |

Imagine, if you will, the following scene:

I am a member of your key demographic. I am web-savvy and spend between 10 and 15 hours a week online. I have been using a prominent search engine to research products and services your company offers. Due to the search engine optimization efforts in which your company invests,