marketing strategy « Finelight Interactive, Indiana

Devo Wants to Hear From You

April 12th, 2010 by Kate Robinson Posted in creativity, interactive marketing, marketing strategy | No Comments |

Once again Devo has come along and made my day. For those who may not have heard, Devo has a new album coming out and they have teamed up with the agency Mother LA to focus group and research the hell out of it before it’s released. Is it a commentary on the role advertising

Tags devo, interactive marketing, marketing strategy, video

Don’t force-feed me content, bro!

February 15th, 2010 by Chris Kolehmainen Posted in advertising agency, content strategy, creativity, interactive marketing, marketing strategy, website optimization | No Comments |

Imagine, if you will, the following scene:

I am a member of your key demographic. I am web-savvy and spend between 10 and 15 hours a week online. I have been using a prominent search engine to research products and services your company offers. Due to the search engine optimization efforts in which your company invests,

Tags design, finelight, interactive marketing, marketing strategy

Welcome to the Finelight Interactive Blog

April 17th, 2009 by Chris Kolehmainen Posted in advertising agency, interactive marketing, marketing strategy | No Comments |

Welcome to our blog! We are pleased you have stopped by to check out our site.
We are Finelight – a full service advertising agency located in Bloomington, IN. This particular blog will focus on our interactive marketing work, but our other corporate blogs will provide insight into the many other things we do here. Be

Tags advertising agency, bloomington IN, finelight, finelight interactive, interactive marketing, marketing strategy