OUR PROCESS

Working closely with all key stakeholders involved, we collectively forge a clear and measurable set of goals for the project and establish the metrics by which success will be determined—creating a cohesive and logical starting point for the work going forward.

• Requirements analysis
• Use cases
• Technical strategy
• Functional strategy
• Implementation process
• Development budget
• Project estimate
• Development schedule

Here, we synthesize the information gathered during the discovery phase, and translate that into working documents needed for website development.

• Sitemap
• Feature list
• Production schedules
• Existing content inventory
• New content inventory
• Creative and Technical Brief

The goal of this phase is to agree on an overall concept and site layout, including look and feel, color usage, images, logos and navigation. Art direction and style for any use of video, animation and/or multimedia should be agreed upon here as well.

• Non-interactive mockups
• Interactive mockups
• Storyboard animation
• Design testing (if time and budget allow)

This is where all the preliminary research, planning and discussions are transformed into an actual website. Working closely with the client, Finelight produces and/or acquires all items envisioned by the Creative and Technical Brief.

• Graphics
• Photography
• Animation
• Coding
• Databases
• Applications

Our dedicated quality control specialists review the entire website—every link, mouse over, animation, script and form—to ensure that all elements are working correctly.

• Operating system compatibility
• Web browser compatibility
• Accessibility compliance

Finally, appropriate documentation is produced and training provided so that the client can fully leverage the new website to its full potential.

An effective and successful web presence requires ongoing analysis and promotion. Once Finelight has launched a site, we analyze its performance to pinpoint areas for improvement and opportunities to enhance the visitor experience.

• Bounce rates
• Conversion rates
• Value per visitor
• Cost per customer
• Cost per prospect

We also integrate support marketing (online and offline) to promote the new site, thereby maintaining repeat visitors, and driving new traffic. As this effort continues, we’re able to read and react to the needs of our users, and tailor our goals to meet expectations. Thus, the site constantly evolves and improves, offering a more compelling user experience and an improved ROI for our clients.